Business to business (or B2B) barter is rapidly becoming a popular way to do all the things a business needs to do without affecting cashflow. With B2B barter and B2B exchange you can pay bills and reward staff by moving excess stock or adding new business rather than giving up cash. B2B trade leads the way in solving the cashflow problems of today's small business.
So you see that with emerce you get so much more than just B2B exchange, or access to a B2B trade leader. You get a company that looks out for you interests, and helps you make contacts in the B2B barter world and beyond.