Barter trade exchange is a multi-billion dollar industry. Although the modern barter industry was started in 1960 (by former banker Marvin "Mac" McConnell), the explosion of the Internet into business (and all forms of life) in the 1990s changed business access to barter. Web sites (and email) offer businesses separated by industry and location a chance to communicate with ease and without expense. Over 470,000 companies in the U.S. actively participate in barter for over $12 billion in annual sales, according an International Reciprocal Trade Association (IRTA) article on barter.

Barter is changing business operations. Retail trade between business offers advantages which simple cash transactions cannot match. Barter trade exchange...

• saves you cash,
• finds new customers,
• improves profitability,
• fills idle production time,
• moves surplus inventory,
• and expands your customer base,
  ...all without affecting your business's cashflow.

Barter Website

Our company, emerce , puts you in contact with an already vibrant barter trade exchange community, where each contact is a potential customer and a potential reference. Just a click of your mouse and you can read an article on barter, peruse our barter website, or make a decision that will save your small business time and money. Try barter, try emerce.