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Charlie's Story:
This year I made the move into my own catering business, leaving my
tenure as an executive chef. I had a vision for where I wanted to take
my business but faced all the usual obstacles a start up business
encounters. One of the biggest drivers for a catering business is word
of mouth, and being new to Calgary, this presented a significant
challenge. Becoming a member of e merce created a quick fix for this
issue; jump starting my network by exposing me to over 100 members in
emerce's barter community. Every event we have catered has lead to
others, it is that simple. I have also received cash referrals from
barter members! The power of word of mouth stemming from such a large
starting point has created a domino effect for my business. I am really
pleased with the organized barter system. And an added boon has been the cash I have saved with
emerce. I have used printing, cellular, web design and advertising
services to date, all of which would have impacted my cash flow
normally. Instead, I have taken it "on trade" and used my cash for
things like equipment purchases, overhead and staffing, which has been
awesome for my start up state. By the way, the ad I placed in this
month's Calgary Living on barter has already led to cash business!
Overall, for a very small fee, I have been able to
accomplish a lot and have definitely received great value!
For more information, please contact Nelson.
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